Calida Connect
Brand Identity
Calida Connect is an organisation that focuses on the well-being of two domains of an individuals life – Clinical psychology for personal mental health struggles and Organisational psychology for work related mental health issues.
Their aim is to help their customers connect with a better version of themselves personally and professionally.
We took inspiration from the personal and professional 'coming together' to form a logo mark that also visually forms a C.
Their aim is to help their customers connect with a better version of themselves personally and professionally.
We took inspiration from the personal and professional 'coming together' to form a logo mark that also visually forms a C.
![](https://cdn.myportfolio.com/1190adaa-a86e-4541-b944-28b2a5437ae2/e7579a22-08fc-4506-bc81-864bd731b828_rw_1920.png?h=f72d09769889993ac4ae3b6922e0aeba)
![](https://cdn.myportfolio.com/1190adaa-a86e-4541-b944-28b2a5437ae2/8b4017cd-e170-4c81-98bd-34bdbc096cce_rw_1200.gif?h=70d176e8c89e023f60309a7ea0b8c9b9)
![](https://cdn.myportfolio.com/1190adaa-a86e-4541-b944-28b2a5437ae2/2ca5e44f-3840-44ab-891a-86a39af7a1c1_rw_1920.jpg?h=178e2797b66ad788bea99cab5220781d)
![](https://cdn.myportfolio.com/1190adaa-a86e-4541-b944-28b2a5437ae2/a8ab6117-efe9-4750-a869-857445cb0f10_rw_3840.jpg?h=fe6810cf457b77c4498da0a68f60d3f5)