Aasra
Brand Identity
Aasra is a hospital that prides itself in using the latest diagnostic and analyticaltechnology in healthcare. We used the concept of confluence to develop a symbol that
represented this convergence of technology and healthcare. The mark also forms the
traditional medical + sign while also forming a Rangoli pattern.
represented this convergence of technology and healthcare. The mark also forms the
traditional medical + sign while also forming a Rangoli pattern.
![](https://cdn.myportfolio.com/1190adaa-a86e-4541-b944-28b2a5437ae2/893204f6-3263-4046-8bcb-9ef747df83d9_rw_1200.png?h=6d280c85aff1eb425efb6b45417c9c75)
![](https://cdn.myportfolio.com/1190adaa-a86e-4541-b944-28b2a5437ae2/a4e376ac-2211-4764-b556-41f854903ecc_rw_1200.png?h=71656e2441c0246e9152ae4504374efa)
![](https://cdn.myportfolio.com/1190adaa-a86e-4541-b944-28b2a5437ae2/0d920029-5cf7-44c3-80e6-3a687975e277_rw_1920.jpg?h=fe04387b9e01b1436dbd06748ae5eddc)
![](https://cdn.myportfolio.com/1190adaa-a86e-4541-b944-28b2a5437ae2/64e3bc93-8146-4bec-bd69-be81f934af04_rw_1920.jpg?h=dab0b98f941dba452dd3a549437c8c22)
![](https://cdn.myportfolio.com/1190adaa-a86e-4541-b944-28b2a5437ae2/21d19cf6-fb24-42eb-a1f7-977f37965de5_rw_1920.png?h=8ee485e63ef90b8ab0714ac83f7d85f1)