Brand Identity for a DIY Electronics Labkit
We decided on 'Attadu' ('aata adu' means 'to play' in Kannada) as it was locally and relatable reflected their most important values which is learning while playing and doing. Attadu Labstudio attempts to break down interdisciplinary barriers between Art and Science.
The final identity wanted to bring together Attadu's strongest values of building, construction, playfulness, DIY and the coming together of art and science. We used a bold and chunky type with the rounded edges and fresh colour scheme to communicate that attadu is 100% safe, easy to use and lots of FUN!