Brand Identity for a smart baby crib
Cradlewise is a smart baby crib that learns from the baby’s sleep patterns, spots the first signs of wake-up and soothes the baby to sleep —   just like how a mother would!

Crisscross collaborated with Cradlewise on their new brand identity. The new identity revolves around the concept of the maternal bond that elephants share with their offspring. Elephants are considered to be one of the best mothers in the animal kingdom. We created a logo that reflects love, warmth, the cozy sleeping snuggles with mom and constant care.

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